You’ve got ideas in mind, but how do you share them with your designer? Will they be offended? How to brief your designer to explain what you want.
How To Brief Your Graphic Designer
How business cards can make a big impact
We love designing business cards – for such a small thing, they can make a big impact
Brand By Name’s business cards are a tad spendy – they cost $4 each, and include 3 different printing processes. We’ve never handed one out without getting an “Ooo these are nice” response.
We hope they convey the message that we pay attention to every detail in my business cards, and we’ll do the same for you.
Yesterday, when a Carpenter friend showed us this card, we didn’t say, “that’s a rubbish card”.
We asked what type of client this business was aiming for. The answer was “Builders”.
We think this card will work hard for Possum’s Plastering (after all, not every business can legitimately include a drunken word pun). It’s certainly memorable enough for my carpenter friend to keep in his wallet. Whereas an expensive-looking business card might do the total opposite.
The moral of the post? Design with your target market in mind.
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A peek into Brand By Name’s business cards
November 28, 2020
How business cards can make a big impact
September 12, 2020
Graphic Design in the films American Psycho and The Grand Budapest Hotel
February 26, 2019
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ELMO’s 2024 HR Industry Benchmark Report
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ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Keith Haring would not approve
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Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
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President’s Dinner at State Library Victoria
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If you’re asking how much branding costs, you’re asking the wrong question.
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Event branding for the 2019 Keith Murdoch Oration at State Library Victoria
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Vale, Milton Glaser
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It’s Brand by Name’s 6th birthday! Let’s celebrate by looking back on some of the highlights.
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