A background in Public Relations

As an experienced PR professional, owner Kate Merryweather knows the importance of a strong brand. So when she started her own copywriting business, she asked Brand by Name to create a brand, which stood out from competitors and clearly communicated the business proposition.

Design Process

Many ideas were sketched out and some developed. Some of the ‘rejected’ options were actually shown to Kate as a part of the design process. Whilst none of these were ever viable options, they helped to show how a business can be perceived, simply by the brand identity.

A simple website followed, allowing the words to speak for themselves – after all, that’s what this business is all about. Kate updates her website’s blog regularly with updates about PR, Social media and Writing industries.

www.dotcomwords.com.au

Website