A background in Public Relations
As an experienced PR professional, owner Kate Merryweather knows the importance of a strong brand. So when she started her own copywriting business, she asked Brand by Name to create a brand, which stood out from competitors and clearly communicated the business proposition.
Many ideas were sketched out and some developed. Some of the ‘rejected’ options were actually shown to Kate as a part of the design process. Whilst none of these were ever viable options, they helped to show how a business can be perceived, simply by the brand identity.
A simple website followed, allowing the words to speak for themselves – after all, that’s what this business is all about. Kate updates her website’s blog regularly with updates about PR, Social media and Writing industries.