Since 1996, Julie Goodwin Couture has designed and hand tailored made to measure clothing for some of Melbourne’s most discerning fashion lovers.

Working from a largely word-of-mouth contact base, Julie saw the need to widen her network of potential clients with a brand re-launch and new website. Julie asked Brand by Name’s expertise to design her new business stationery and online presence.



Every Julie Goodwin Couture garment is known for its quality, workmanship, style and beauty. It was important to craft an online experience that reflected the same care and attention to detail.



A clean design layout, minimal colour palette and clever typography combined to show off stunning photography from Andrew Richley. The design is a custom-designed, fully-responsive website which reflects the beauty of Julie’s clothing.

Visit the website: Julie Goodwin Couture

Julie Goodwin Couture website gallery and tailoring

Julie Goodwin Couture website journal

Julie Goodwin Couture Responsive iPhone 6
Client: Julie Goodwin Couture
Photography: Andrew Richey
Styling: Bec Cole
Makeup: Bernadette Fisers
Model: Sophie Van Den Akker