How well do your know your online users?
That was the question asked by SeamlessCMS in their report ‘Delivering a Customer Centric website – What every council needs to know’.
Research and Planning
Working with SeamlessCMS’s Brand and Communications team, we started by sketching out the graphs and diagrams, reviewing data against the previous year’s ‘Top Tasks’ report. We worked through different ways to present the research, ensuring that all the information was presented clearly, and that we kept the original data intact and relevant.
With such a text-centric publication, it’s important to breathe life into the pages via colour, layout, illustration and typography. We developed a colour key throughout the pages to define each sector, and used icons to highlight key pieces of information. Identifying pages with space for illustrations and photography resulted in a more interesting reading experience for the end user.
To complete the picture, we created an infographic to be shared across various media.