Typically when we undertake a brand identity project, we start with a multitude of sketches and narrow them down to two or three solutions we feel best answer the brief. After a presentation to our client, we usually agree on one idea to develop further.
The answer is… nothing really. They take a back seat and soon become a distant memory in our design archives. So we thought we would show you a few of these from a recent identity project we completed for Yarra Trams – ‘Women on Board’ brand identity.
This concept used the shape of the W with silhouettes to convey Yarra Trams’ inclusive, welcoming environment. There wasn’t anything particularly wrong with this concept that contributed to its rejection— the client just liked the winning idea better.
This concept was the ‘riskier’ or more ‘out-there’ idea, and was never a real contender. The design applications of the identity were exciting – our client loved the badges, and how different heads could be used on print collateral. But the illustrations of only women’s heads within the mark might be seen to be promoting exclusivity, and this concept was duly canned.
So which concept won the race? You can see the winner here.
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
Why? You need a timeframe. Let’s look at another example. You spend two hours cleaning outdoor teak chairs. You bought them 30 years ago, second-hand.
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It’s short and sweet. Estimated reading time < 90 seconds…