A Blue Bird rises from the ashes

The Blue Bird Café is located in Lockhart, a small rural town near the New South Wales/ Victoria border. Historically significant, its new owners wanted a new identity that referenced its long history (the café has been running continually since 1908).

Using the sign-writing traditions of the previous decades as a starting point, we wore out our HB pencils sketching various letterforms till we found one which felt ‘right’.

The new owners are lovingly renovating the cafe to ensure it continues to be a welcome stop for locals and tourists alike. If you’re ever on a road trip in the area, be sure to say hello to Roger and Louise, the café’s new owners.

Blue Bird Cafe initial sketch
Initial sketch
Blue Bird Cafe linework
Linework
Blue Bird Cafe final sketch
Detailed sketch of drop shadow
Scanned sketches are transformed into linework
Scanned sketches are transformed into linework
Testing the logo for readability, swashes and spacing
Testing the logo for readability, swashes and spacing
Blue Bird Cafe logo
Final logo

Blue Bird cafe Autumn menu

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