Journal - Brand by Name

Why you should buy alternative versions of your business’ domain name

July 9, 2022

Typing ‘AGDA’ into an internet search bar usually leads to the Australian Graphic Design Association’s website. This time, it didn’t.

Leigh Sales interviews Ben Crowe (Wimbledon winner Ash Barty’s Mindset coach)

June 30, 2022

In this interview between Ben Crowe and journalist Leigh Sales, Ben hits you with more ah-ha moments than a Miss Marple dénouement.

It’s time to update Google Analytics 4 (GA4)

June 2, 2022

A reminder if you have Google Analytics on your website, you need to update *soon* to Google Analytics 4 (GA4 for short).

.au Australian Domain Names are finally here

May 2, 2022

If you already have a website ending in com.au, net.au or org.au, you get first dibs. You have six months from 24 March until 20 September 2022 to apply.

How do you choose a business name?

April 21, 2022

Working with small-to-medium-size businesses as we do, the question of a suitable name comes up frequently. Some people don’t mind trading under their own name. Others hate the idea.

A new collection of DRIVENxDESIGN Award Annuals

April 13, 2022

The original cover design featured a blueprint version of the trophy. Each year we build on this graphic element, creating a new design for the award annuals.

Here’s an easy formula for writing just the right number of words

March 30, 2022

When you’re staring at a blank page and despairing about starting, we’ve got good news: you only need to fill half. Here’s our easy formula for writing just the right number of words.

Working for free

February 17, 2022

Working for free is 100% bad. We all know it. But wait. There’s one reason I’m happy to throw this rule in the proverbial bin.

Trop bleu pour vous. Did you notice the French Flag changed?

December 15, 2021

I know we’ve all been a little pre-occupied recently, but did anyone notice the French Flag changed last year? 🇫🇷

New eCommerce website for Julie Goodwin Couture

December 1, 2021

It’s not often we work on as beautiful a project as the new eCommerce website from Julie Goodwin Couture. Her new collection ‘White Label’ offers a Demi-couture range of classic white shirts.

Did you know that, in print, black isn’t really black?

November 17, 2021

That’s right. When specifying black, experienced designers actually use something we call ‘Rich black’.

Coming soon to a bottle shop near you: new packaging for Chandon

October 21, 2021

In Australia, the Domaine Chandon vineyard is located 60kms north-west of Melbourne. It’s a gorgeous winery in the Yarra Valley – featuring a tasting room with stunning views over fields of sprawling vines.