New website for The Wellbeing Outfit
August 18, 2021
Getting to work with the good folk at The Wellbeing Outfit, has been one of the highlights of a bumpy 2020-21 year.
A Day in the Life of Brands
July 21, 2021
Are you someone who thinks brands don’t matter? That you’re not brand-loyal? Try this exercise tomorrow morning: Get up. Start your day. Take note of the brands you interact with.
Google updates its Emoji
July 19, 2021
The press release states the re-design focused on ‘making them more universal, accessible and authentic’. The update was conveniently announced on World Emoji Day (WED) on July 17th.
How long does it take to crack a Logo Design brief?
June 2, 2021
Sometimes, it takes forever, like you’re trying to pull blood from a stone. Occasionally, the process feels easy.
New branding for the Design Exec Club
May 26, 2021
New work—branding for the Design Exec Club – a global network of designers, thinkers and executives who share a unified passion for a better future.
Where did that image come from? Use Reverse Image Search to find out
May 5, 2021
You’ve been asked to check your company owns the rights to the images used on the website. Nobody knows who first sourced them. Use a reverse image search to find out.
2021 has been a big year for car rebrands
April 28, 2021
It’s interesting that so many have recently zhuzhed up their look this year. Take a look at new brands from Peugeot, Renault, General Motors and Kia.
Why creativity is a fickle, fragile thing
April 19, 2021
How can creative agencies foster more ideas? I share how agencies can encourage creativity, based on my observations of brainstorming in 2 different PR agencies. Plus, I talk about the fragile nature of creativity.
How long does it take to design a typeface?
April 14, 2021
1 month, 2 years, a decade? Recently, Sydney-based designer Dave Foster released a new typeface called Blanco.
Why is a logo like a love affair?
February 14, 2021
Why is a logo like a love affair? In the beginning, it’s all sunshine and roses and possibilities, ie. the ‘research’ or ‘ideas’ phase of designing a logo.
A peek into Brand By Name’s business cards
November 28, 2020
Brand By Name’s business cards include 3 different printing processes. Let’s take a look at what goes on behind the scenes.
The origin of the Ampersand
November 13, 2020
The ampersand’s curly, friendly nature makes it a favourite symbol of many a type enthusiast, whether amateur or professional. But where did it come from?
How To Brief Your Graphic Designer
October 5, 2020
You’ve got ideas in mind, but how do you share them with your designer? Will they be offended? How to brief your designer to explain what you want.
How business cards can make a big impact
September 12, 2020
Instagram Linkedin We love designing business cards – for such a small thing, they can make a big impact Brand By Name’s business cards are
Ethan Hawke gives you permission to be creative
August 13, 2020
Ethan Hawke talks about the importance of creativity, and why art is so important during major life event events.
