Convey Connect is an online platform that connects buyers and sellers of real estate with a licensed conveyancer.
When planning their launch, the Convey Connect team chose Brand By Name to create the branding. The cornerstone of the project was the logo, which would underpin the entire brand identity. The client requested a simple, friendly and elegant logo that would appeal to both mum and dad home buyers and property investors alike.
Opening your front door of your brand new home is a milestone moment for any property buyer. And conveyancing is often the last piece of the puzzle that is required before that important step is taken.
Because conveyancers are also lawyers, the client requested a strong and fresh brand that would differentiate it from conservative law firm brand identities.
Cornerstone of the brand
By creating a symbol that fuses the home with the keyhole, the logomark creates an immediate sense of understanding in the audience. Placing the symbol in between the two words Convey and Connect shows how the business brings together conveyancers and homeowners.
The simple and elegant style of the website stands out from the cluttered look of many of the brand’s conveyancing procurement competitors.