.au Australian Domain Names are finally here
May 2, 2022
If you already have a website ending in com.au, net.au or org.au, you get first dibs. You have six months from 24 March until 20 September 2022 to apply.
Why creativity is a fickle, fragile thing
April 19, 2021
How can creative agencies foster more ideas? I share how agencies can encourage creativity, based on my observations of brainstorming in 2 different PR agencies. Plus, I talk about the fragile nature of creativity.
How To Brief Your Graphic Designer
October 5, 2020
You’ve got ideas in mind, but how do you share them with your designer? Will they be offended? How to brief your designer to explain what you want.
When to use an infographic?
August 4, 2020
Wondering when to use an infographic? Infographics were all the rage a few years ago, and they remain a highly effective marketing tool to this day. But is an infographic the right way to get your message across?
Here’s why you need different logo file formats
July 7, 2020
What are the different logo file formats and why do I need them? JPEGs are the standard file format. PNGs offer better transparency. Less often, you will need the EPS, otherwise known as a vector file.
12 Weeks of (2018) Good News
April 18, 2019
Instagram Linkedin 12 Weeks of (2018) Good News Is it too late to say ‘Happy New Year’? If you’ve forgotten 2018 already, we’re back with
Google Images – Are They Free? NO! And What To Do About It
December 18, 2018
Google images are not free! So what do you do instead? Today I’ll explain why a sneaky cut and paste from Google is not cool – and can cost you a lot, as well as share better ways to get great images for free.
It’s Brand by Name’s 6th birthday! Let’s celebrate by looking back on some of the highlights.
July 1, 2018
It’s our anniversary! We’ve taken a look back over six years of working with a variety of clients to share our highlights and learnings. Strongly identifying our niche of event branding, brand identity, print design and infographics is definitely the main lesson learned.
Our two cents: beware the crowdsourcing
February 15, 2018
Contrary to what you may think, we love when clients use crowdsourcing websites for design work (sometimes). Before we explain why, let us clarify how these crowdsourcing design sites work. They offer rock bottom prices…