About Brand by Name

By choosing our graphic design studio, you get to collaborate closely with an expert designer to create wonderful, beautiful design solutions for your brand.

Whatever your project, you can expect your design from Brand By Name to be thoughtful, clever, stylish and beautiful. We believe good design must not only look good, but also fulfill its purpose.

Since 2011, Brand by Name has completed more than 1,000 projects for over 50 clients, both locally and internationally. Amongst them have been industry leaders including Grey Goose Vodka, State Library Victoria, Yarra Trams, Cleanaway, Outward Bound and Moet Hennessy.

Working with charities

It is our pleasure to support worthy causes by offering our skills to charities and not for profit (NFP) organisations for reduced rates. Many NFPs struggle to allocate budget on design and branding, and the consistency of branding can suffer as a result. It’s a natural fit for us to provide practical help.

Currently we partner with the Creative Women’s Circle

Meet Fiona Brand, founder and owner of Brand By Name.

Fiona is an award winning graphic designer with more than 30 years of experience. After decades working as an in-house graphic designer with leading agencies in both Australia and Ireland, Fiona launched Brand By Name to give businesses the chance to work more closely with creative designers.

“I believe it’s essential for the designer to work closely with the client to fully question the brief and the dig deep about the desired outcomes of the project. That’s why I work closely with my clients to get a detailed understanding of both the project at hand and their broader business and marketing objectives.”

Fiona, is your name really Fiona Brand? Did you change it to suit your business name?

“Yes, my real name is Fiona Brand and no, I did not change it to suit my business name!

Interesting fact: my great-grandfather shortened the name from Hildebrand to Brand on migration to Australia. Back then, it was common for migrants to shorten their names, so Brand we became and Brand we remain.”

Fiona Brand



Brand identity (logos)
Brand refresh


Event branding
Publication design
Print design
Communication design
Marketing collateral
Print management


Digital marketing
Email newsletters
Social media graphics

Who we work for

We’re proud to work with clients across a variety of sectors, industries, size and scope. Some of our favourite case studies:

Event branding

State Library Victoria
Grey Goose Vodka
Keith Murdoch Oration
Salon After D’Arc

Brand identity

Vitex Pharmaceutical
Women on Board (for Yarra Trams)
Convey Connect
The SCOOP Foundation
Design Exec Club
Various clients

Brand rollout


Print design

Cereal Partners Worldwide
Cocktail Recipe Coasters
Australia Post
Better Future Design Awards


Julie Goodwin Couture
Convey Connect
The SCOOP Foundation
The Wellbeing Outfit


Featured on the prestigious design blog UnderConsideration.com in the FPO (For Print Only) category.

Overall winner—Melbourne Design Awards 2015
Best Design Studio – Less than 5

Silver winner—Melbourne Design Awards 2015
SCOOP Brand Identity

Silver winner—Melbourne Design Awards 2015
Cocktail Recipe Coasters

Silver winner—Melbourne Design Awards 2014
Wrapping Paper Christmas Gift

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Email hello@brandbyname.com.au
or call +61 3 9015 4014

Level 35, 477 Collins Street
Melbourne VIC 3000

© 2021 Brand by Name™