About Brand by Name

By choosing our graphic design studio, you get to collaborate closely with an expert designer to create wonderful, beautiful design solutions for your brand.

Whatever your project, you can expect your design from Brand By Name to be thoughtful, clever, stylish and beautiful. We believe good design must not only look good, but also fulfill its purpose.

Meet Fiona Brand, founder and owner of Brand By Name.

Fiona is an award winning graphic designer with more than 25 years of experience. Fiona’s specialties include:
— brand identity and logos
— infographics and illustration
— print management
— creative design
— digital asset building (in plain english: websites)

After decades working as an in-house graphic designer with leading agencies in both Australia and Ireland, Fiona launched Brand By Name to give businesses the chance to work more closely with creative designers.

“I believe it’s essential for the designer to work closely with the client to fully question the brief and the dig deep about the desired outcomes of the project. That’s why I work closely with my clients to get a detailed understanding of both the project at hand and their broader business and marketing objectives.”

Since 2011, Brand by Name has completed more than 1,000 projects for over 50 clients, both locally and internationally. Amongst them have been industry leaders including Grey Goose Vodka, State Library Victoria, Yarra Trams, Cleanaway, Outward Bound and Moet Hennessy.

Fiona, is your name really Fiona Brand? Did you change it to suit your business name?

“Yes, my real name is Fiona Brand and no, I did not change it to suit my business name! Interesting fact: my great-grandfather shortened the name from Hildebrand to Brand on migration to Australia. Back then, it was common for migrants to shorten their names, so Brand we became and Brand we remain.”

Working with charities

It is our pleasure to support worthy causes by offering our skills to charities and not for profit (NFP) organisations for reduced rates. Many NFPs struggle to allocate budget on design and branding, and the consistency of branding can suffer as a result. It’s a natural fit for us to provide practical help.

We have worked with a number of charities, community organisations and not for profits including Outward Bound Australia, the SAN Foundation and the Malvern Junior Cricket Club.

Since 2015, our charity partner has been the SCOOP Foundation.

Services

Branding

Brand identity (logos)
Brand refresh

Design

Event branding
Publication design
Print design
Infographics
Communication design
Marketing collateral
Print management
Illustration

Digital

Websites
Digital marketing
Email newsletters
Social media graphics

Who we work for

We’re proud to work with clients across a variety of sectors, industries, size and scope. Check out some of our favourite case studies:

Event branding

State Library Victoria
Grey Goose Vodka
Keith Murdoch Oration

Brand identity

Vitex Pharmaceutical
Women on Board (for Yarra Trams)
Convey Connect
The SCOOP Foundation

Brand rollout

Cleanaway

Print design

Cereal Partners Worldwide
Cocktail Recipe Coasters

Websites

Julie Goodwin Couture