Established in 1989, Vitex Pharmaceuticals is a leader and innovator in the manufacturing and packaging of therapeutic goods. After a year of major investment and growth, it was time to update their brand (having had the same one since they began, some 15 years ago).
After presenting 2 concepts, a clear winner was agreed on (even receiving the seal of approval from the General Manager’s mother). We proceeded to the next design phase, producing a glamorous sales brochure, office signage and print collateral.
The new identity is made up of 3 elements:
- Curve-edged, solid rectangular shapes fit neatly together to represent Vitex’s three tenets: Integrity, Quality and Innovation.
- The overlapping shapes create a ‘droplet’ element. This crossover solidifies Vitex’s position as the important link between client and regulatory authorities.
- The free-flowing molecule formations depict particles found within the formula of each product.
The new visual identity reflects the company’s significant expansion, vision for the future, and entrepreneurial spirit.