Cleanaway

— National brand rollout

Cleanaway Waste Management one of Australia’s leading recycling, waste management and industrial services companies. It is an ASX top 200 listed company and employs over 4,000 people across Australia.

In 2016 Cleanaway launched a national rebrand, rolling out a fresh new identity across the business. Every touch point of the brand needed new branding, signage and livery.

Because Cleanaway partners with tens of thousands of Australian businesses, many with multiple brand touchpoints at each site (signage, paperwork, purchase order books, etc) the scope of the project was immense. Even the promotional toy trucks that are a delight to many families working with Cleanaway needed updating.