— National brand rollout
Cleanaway Waste Management one of Australia’s leading recycling, waste management and industrial services companies. It is an ASX top 200 listed company and employs over 4,000 people across Australia.
In 2016 Cleanaway launched a national rebrand, rolling out a fresh new identity across the business. Every touch point of the brand needed new branding, signage and livery.
Because Cleanaway partners with tens of thousands of Australian businesses, many with multiple brand touchpoints at each site (signage, paperwork, purchase order books, etc) the scope of the project was immense. Even the promotional toy trucks that are a delight to many families working with Cleanaway needed updating.
– Print Design
– Print Management
– Marketing Collateral
Working with the Marketing and Comms teams, we systematically identified the elements of the brand that needed updating. This included many elements such as Frontline, the internal company staff magazine, truck decals, digital assets including the website and customer app, purchase order books, invoices, brochures and promotional items such as the aforementioned toy trucks and even promotional tattoos.
Delivery of signage proved one of the biggest challenges. Thousands of sites across Australia featured the old Cleanaway branding. And each had a different variety of size specifications, materials and messaging. From metal signs on fences to office posters to safety instructions for drivers, each required updating and rebranding. The total items produced ran into the thousands.
We systematically worked our way through the project’s logistical requirements, managing jobs with multiple printers both in Australia and overseas. We supervised the logistics of each job to arrange delivery of appropriate elements to remote and varied locations across Australia.
The result is a fresh updated new brand livery which reflects Cleanaway’s reputation for excellence, customer service and quality waste management services. The consistency of branding now ensures that customers enjoy a cohesive brand experience at every brand touchpoint.