Blue Chip Communication
— Brand Identity & Stationery
Blue Ink is the sister agency of Blue Chip Communication, a Public Relations agency specialising in the financial sector. In contrast to its more established sibling, Blue Ink focuses predominantly in the Business to Consumer sector.
Client
Blue Chip Communication
Services
– Brand Identity
– Print Design
– Print Management
Bringing ink into the brief
The brief requested we bring an element of body art into the brand identity – the word ‘ink’ referring both to the indelible nature of ink (especially relevant to the world of social media), and also associated with tattooing as an expression of identity.
A SECRET SOLUTION
We investigated a number of ways of incorporating the ‘ink’ metaphor. The design chosen hides the name of the client within the ‘b’ shape – a secret element that only a few see immediately.
