A Yarra Trams initiative aimed to reduce energy use – particularly by turning off lights. But how to remind staff to switch off without nagging? Brand By Name suggested a powerful visual reminder.
We designed wall stickers printed with strategically placed glow-in-the-dark ink. The design allowed for various light switch configurations and the stickers were easy for staff to install. Take a look at what happens when the lights are turned off.
It worked a treat! The stickers help Yarra Trams encourage better energy usage across their entire network.
You don’t need to stick to the same old ways to produce material/message/something. Wall stickers can be an effective and clever way to communicate a message, and easily removable once they are no longer required.
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
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