A new collection of DRIVENxDESIGN Award Annuals
April 13, 2022
A peek into Brand By Name’s business cards
Brand By Name’s business cards include 3 different printing processes. Let’s take a look at what goes on behind the scenes.
Process #1
Letterpress printing (dark grey on the front, yellow on the back). Letterpress is an old style of printing from the 1400s. It results in a beautiful impression in soft, thick paper. On the back, the printer mixed an ink colour on press that was slightly darker than the yellow stock.
Process #2
Unfortunately, the inner parts of the logo were flattening on the press. The printer introduced an emboss to offset the problem. A rigid die was created that sandwiched the paper between two matching pieces to simultaneously create the emboss/deboss effect. Solution found!
Process #3
Duplex the two pieces of printed card (glue them together). The 600gm white stock is glued to the 270gm yellow stock.
You can also ‘triplex’ cards – three layers of colour. You might have seen the Luxe Business Card range from Moo. Their middle layer is actually made from two very thin sheets – that’s why they sometimes fall apart (plus, I find the inner layer a little too thin).
When you consider all of the above, $4 per card is a very reasonable price for a little piece of exceptional printing.
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