How to design merch your customers will keep
June 26, 2025
Brand By Name’s business cards include 3 different printing processes. Let’s take a look at what goes on behind the scenes.
Letterpress printing (dark grey on the front, yellow on the back). Letterpress is an old style of printing from the 1400s. It results in a beautiful impression in soft, thick paper. On the back, the printer mixed an ink colour on press that was slightly darker than the yellow stock.
Unfortunately, the inner parts of the logo were flattening on the press. The printer introduced an emboss to offset the problem. A rigid die was created that sandwiched the paper between two matching pieces to simultaneously create the emboss/deboss effect. Solution found!
Duplex the two pieces of printed card (glue them together). The 600gm white stock is glued to the 270gm yellow stock.
You can also ‘triplex’ cards – three layers of colour. You might have seen the Luxe Business Card range from Moo. Their middle layer is actually made from two very thin sheets – that’s why they sometimes fall apart (plus, I find the inner layer a little too thin).
When you consider all of the above, $4 per card is a very reasonable price for a little piece of exceptional printing.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
© 2025 Brand by Name™
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