Brand By Name’s business cards include 3 different printing processes. Let’s take a look at what goes on behind the scenes.
Letterpress printing (dark grey on the front, yellow on the back). Letterpress is an old style of printing from the 1400s. It results in a beautiful impression in soft, thick paper. On the back, the printer mixed an ink colour on press that was slightly darker than the yellow stock.
Unfortunately, the inner parts of the logo were flattening on the press. The printer introduced an emboss to offset the problem. A rigid die was created that sandwiched the paper between two matching pieces to simultaneously create the emboss/deboss effect. Solution found!
Duplex the two pieces of printed card (glue them together). The 600gm white stock is glued to the 270gm yellow stock.
You can also ‘triplex’ cards – three layers of colour. You might have seen the Luxe Business Card range from Moo. Their middle layer is actually made from two very thin sheets – that’s why they sometimes fall apart (plus, I find the inner layer a little too thin).
When you consider all of the above, $4 per card is a very reasonable price for a little piece of exceptional printing.
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