How to design merch your customers will keep
June 26, 2025
That’s right. When specifying black, experienced designers actually use something we call ‘Rich black’.
It changes depending on a designer’s preference, but it’s often something like 20% Cyan, 20% Magenta and 20% Yellow, plus 100% Black.
The result is a much deeper black that REALLY looks black. When compared to just 100% black, the latter looks…well, more Grey than Black.
Just one of those little details you never knew about sending artwork to a printer (and why, if you’ve ever tried to save money by doing your own artwork in Canva, you might have been surprised at the result).
* PS. you rarely do this with text, unless it’s printing super-large.
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
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