Did you know that, in print, black isn’t really black?

That’s right. When specifying black, experienced designers actually use something we call ‘Rich black’.

It changes depending on a designer’s preference, but it’s often something like 20% Cyan, 20% Magenta and 20% Yellow, plus 100% Black.

The result is a much deeper black that REALLY looks black. When compared to just 100% black, the latter looks…well, more Grey than Black.

Just one of those little details you never knew about sending artwork to a printer (and why, if you’ve ever tried to save money by doing your own artwork in Canva, you might have been surprised at the result).

* PS. you rarely do this with text, unless it’s printing super-large.

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