A new collection of DRIVENxDESIGN Award Annuals
April 13, 2022
Did you know that, in print, black isn’t really black?
That’s right. When specifying black, experienced designers actually use something we call ‘Rich black’.
It changes depending on a designer’s preference, but it’s often something like 20% Cyan, 20% Magenta and 20% Yellow, plus 100% Black.
The result is a much deeper black that REALLY looks black. When compared to just 100% black, the latter looks…well, more Grey than Black.
Just one of those little details you never knew about sending artwork to a printer (and why, if you’ve ever tried to save money by doing your own artwork in Canva, you might have been surprised at the result).
* PS. you rarely do this with text, unless it’s printing super-large.
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I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark Report
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ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Keith Haring would not approve
February 28, 2024
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
Coloured envelopes are a power move
February 7, 2024
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
President’s Dinner at State Library Victoria
January 15, 2024
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
If you’re asking how much branding costs, you’re asking the wrong question.
December 15, 2023
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