President’s Dinner – an unchosen concept
July 29, 2025
The Blue Bird Café is located in Lockhart, a small rural town near the New South Wales/ Victoria border. Historically significant, its new owners wanted a new identity that referenced its long history (the café has been running continually since 1908).
Using the sign-writing traditions of the previous decades as a starting point, we wore out our HB pencils sketching various letterforms till we found one which felt ‘right’.
The new owners are lovingly renovating the cafe to ensure it continues to be a welcome stop for locals and tourists alike. If you’re ever on a road trip in the area, be sure to say hello to Roger and Louise, the café’s new owners.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
© 2025 Brand by Name™
Subscribe to our monthly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.