Too often, Brand Guidelines (or a Style Guide) are used in one of two ways:
1️⃣ A must-not-be-deviated-from-under-any-circumstances document, or
2️⃣ Sent to suppliers and never/rarely looked at.
A much better way is to think of them as a recipe for baking a ‘Brand’ cake. Some examples of ingredients are fonts, colours, tone of voice and photography.
If you’re lucky, it also includes examples – think of these as photos of the finished recipe.
Throw the ingredients together willy-nilly and you *might* be able to eat the cake.
Combine them in the right quantities, bake at the right temperature, for the right amount of time, and voila!
1. Read the descriptions, plus the explanatory text.
2. Pay particular attention to the page of ‘Do’s and Don’ts’.
2. Look at the examples of work already produced – these have already been approved, so by using these as your guide, you know you‘re on the right track.
Put your ‘cake’ next to other company collateral. Do they seem to be from the same recipe book?
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
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The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
If you want your brand to outlast the latest zeitgeist, the answer is no.
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