Here at Brand By Name, we’ve always believed that every person is creative.

Some of us do something ’creative’ as a job. Some of you in so-called ‘non-creative’ jobs use creativity in your work, your hobbies, the place you live in, or the way you diarise (bullet journalers, I’m looking at you).

At times, our well of creativity is completely drained by doing it for a job, and there’s not much left for personal creativity.

A designer in our network recently shared this video—Ethan Hawke talks about the importance of creativity, and why art is so important during major life event events.

It’s not long (9mins) and is filmed in a cosy cabin rather than on a TED stage.

We recommend it if you’re feeling a little drained by the world.