Is recycling the new repurposing?

Recycling Symbol, plus text reading I Support Recycling I wrote This Last year

Remember when repurposing was *the* buzzword in your business networks?

According to most advice, you were supposed to:

1. Write a blog post

And then:

– record a podcast about the same topic
– create a carousel for Linkedin
– produce 5 or 10 social images

It’s exhausting just thinking about it.

Recycling is easier. Here’s how to do it.

On your website, you’ll probably have a blog (for fancy-pants types, a ‘journal’). Google no longer penalises for duplicating content, so take advantage of it.

Assuming you regularly post to Linkedin, Instagram, Facebook or Tik Tok, you have content you’ve already written.

Hopefully you also have a way to see the results of those posts (reach, impressions, clicks and so forth). Nothing fancy, it can simply be an old-school spreadsheet.

When you have a spare half-hour, do this:

– Look through the spreadsheet
– Pick a post
– Tweak it as necessary eg. SEO, keywords
– Chuck it up on your website

This keeps content on your website changing regularly (extra points from Google). Plus, less looking at a blank page, trying to find inspiration for your next post.


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