1. Write a blog post
– record a podcast about the same topic
– create a carousel for Linkedin
– produce 5 or 10 social images
It’s exhausting just thinking about it.
On your website, you’ll probably have a blog (for fancy-pants types, a ‘journal’). Google no longer penalises for duplicating content, so take advantage of it.
Assuming you regularly post to Linkedin, Instagram, Facebook or Tik Tok, you have content you’ve already written.
Hopefully you also have a way to see the results of those posts (reach, impressions, clicks and so forth). Nothing fancy, it can simply be an old-school spreadsheet.
– Look through the spreadsheet
– Pick a post
– Tweak it as necessary eg. SEO, keywords
– Chuck it up on your website
This keeps content on your website changing regularly (extra points from Google). Plus, less looking at a blank page, trying to find inspiration for your next post.
Win-win!
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