Christmas Card Preparation Flow Chart
October 1, 2025
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
WAFEX is a leading export flower company with over 200 suppliers covering both the east and west coasts of Australia. They utilise email marketing to reach out to customers and suppliers.
Using an email newsletter template created by Brand by Name, Wafex distributes a monthly news update to subscribers, featuring company news announcements, seasonal flower updates and staff profiles.
Once an email is sent, real-time information about readership is instantly available:
– Detailed percentage reports of ‘Open’ and ‘Click’ rates
– A ‘Click’ map showing the most popular links from each newsletter
– Comparison figures to previous newsletters
– Comparison figures to industry averages
– Where readers are geographically located
– Google Analytics link tracking from your company’s website
The WAFEX monthly newsletter helps keep the brand top of mind with their clients and suppliers. The measurement metrics ensure that WAFEX can monitor most popular newsletter articles and adjust future content accordingly.
Take a look at a WAFEX newsletter.
Why not talk to us about creating an email marketing campaign for your brand? Or subscribe to our monthly newsletter Brand News. It’s a collection of our latest work, client news and interesting design-related links.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
© 2025 Brand by Name™
Subscribe to our monthly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.