You’re given 100 different coloured pencils.
You sit down to draw the picture; but you don’t start, because there are 100 colours and you’re not sure which to use first.
Instead, you build your boundaries; you give yourself 1 hour to complete the picture; you decide to use only green and brown and black pencils; you establish the picture will be outlines of the plant, with no shading.
Congratulations, you’ve started your picture.
Boundaries help you think.
Boundaries help you be creative.
— Create a deadline.
— Establish a restriction.
— Decide on a direction.
— START.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
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