Here’s why you need different logo file formats
July 7, 2020
You might recognise the artist as Keith Haring.
On the left is his Unfinished Painting, created in 1989. The original artwork occupies only the top-left corner, leaving the rest blank, symbolising the loss caused by the HIV epidemic.
An X user used AI to ‘finish’ the artwork, because they were ‘sad’ it was unfinished.
Their version is on the right.
Our 2 cents?
Any decent designer or artist could have ‘finished’ that painting in the 35 years since 1989. And done a much better job, too. Compare the top-left with the bottom-right and you’ll see what we mean.
But, we didn’t.
Why not?
Because we respect the idea behind WHY it’s unfinished.
If AI makes a task quicker, that doesn’t mean it’s A. better or B. should be done at all…
When it comes to AI, just because you can, doesn’t mean you should.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
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