President’s Dinner – an unchosen concept
July 29, 2025
It’s not often we work on as beautiful a project as the new eCommerce website from Julie Goodwin Couture. Her new collection ‘White Label’ offers a Demi-couture range of classic white shirts, made to Julie’s exacting standards.
Julie Goodwin is a Couturier who designs and makes bespoke ladies clothing from her studio in Albert Park, Melbourne. She makes clothes to last forever. No ‘Fast fashion’ here.
The five styles are available in a choice of four fabrics and made to fit every shape and size. The shirts can be personalised to suit your style – with choices of fabrics, cuffs, necklines, hems and buttons.
An investment now will see you fitted out in a made-to-measure crisp, classic white shirt in just 4 weeks. Sure, what else were you planning to do with that lockdown money?
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
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