Blue Chip Communication

— Brand Identity & Stationery

Blue Ink is the sister agency of Blue Chip Communication, a Public Relations agency specialising in the financial sector. In contrast to its more established sibling, Blue Ink focuses predominantly in the Business to Consumer sector.

Client

Blue Chip Communication

Services

– Brand Identity
– Print Design
– Print Management

Bringing ink into the brief

The brief requested we bring an element of body art into the brand identity – the word ‘ink’ referring both to the indelible nature of ink (especially relevant to the world of social media), and also associated with tattooing as an expression of identity.

A SECRET SOLUTION

We investigated a number of ways of incorporating the ‘ink’ metaphor. The design chosen hides the name of the client within the ‘b’ shape – a secret element that only a few see immediately.

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