Brand by Name
— Christmas Gift
Christmas is a time of giving, and giving gifts means wrapping paper.
Our festive gift to clients and contacts aimed to be both beautiful and useful: a unique piece that displayed our creative skills, and which had a practical use for the recipient.
Christmas is an occasion when sending a thoughtful, witty or useful gift is welcomed. More importantly, it’s not considered spam.
Client
Brand by Name
Services
– Print Design
THE BRIEF
1. Showcase the studio’s creativity and design skills
2. Be the best gift the recipients received that Christmas
3. Be useful, not just something to sit on a desk and be thrown out in January.
Christmas clichés are all too easy. Our challenge was to use some traditional Christmas icons, with a modern new twist. So even though some of the elements are classic festive icons (Santa hat, fairy lights), they’re presented in a surprising and fresh way.
Although this wrapping paper was primarily designed to be used at Christmas, we didn’t want it to have a lifespan of just a few weeks. Printing the reverse with a colourful yet non-Christmas pattern ensured it could be used for any occasion.
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