Grey Goose Vodka
— Event Branding
Leading PR agency FORWARD turned to Brand By Name to manage the print production for elite vodka brand Grey Goose.
The VIP event was a local iteration of the tasting soirée ‘Taste By Appointment’ which has been staged successfully across the globe, showcasing the Grey Goose product and reinforcing its reputation as a premium vodka brand.
Collaborating with FORWARD, Brand By Name interpreted the global brand guidelines to suit the local audience, creating a sophisticated look on a limited budget.
The invitation reflected the brand identity, conveyed the sophistication of the event and piqued audience interest about the tastings they could expect to enjoy on the evening.
Touches of sophistication
Foil applications such as the silver silhouette typically add thousands of dollars to any print run. By investing the budget wisely, the special touches were able to be featured without compromising the quality of the final result.
The use of a calligrapher to hand letter the invitations added to the premium first impression when customers first received the invitation in their letterbox.