Brand by Name

— Christmas Gift

Christmas is a time of giving, and giving gifts means wrapping paper.

Our festive gift to clients and contacts aimed to be both beautiful and useful: a unique piece that displayed our creative skills, and which had a practical use for the recipient.

Christmas is an occasion when sending a thoughtful, witty or useful gift is welcomed. More importantly, it’s not considered spam.

Wrapping Paper box

Brand by Name


– Print Design


1. Showcase the studio’s creativity and design skills
2. Be the best gift the recipients received that Christmas
3. Be useful, not just something to sit on a desk and be thrown out in January.

Christmas clichés are all too easy. Our challenge was to use some traditional Christmas icons, with a modern new twist. So even though some of the elements are classic festive icons (Santa hat, fairy lights), they’re presented in a surprising and fresh way.

Although this wrapping paper was primarily designed to be used at Christmas, we didn’t want it to have a lifespan of just a few weeks. Printing the reverse with a colourful yet non-Christmas pattern ensured it could be used for any occasion.

Wrapping Paper from above
Wrapping Paper stacked
Wrapping Paper dots
Wrapping Paper close up of letters

More projects

Link to CPW project
Breakfast Toolkit for Cereal Partners
Link to Finish Line Fundraising event project
‘Finish Line’ branding for State Library Victoria
Link to the SCOOP Foundation project
SCOOP NGO branding & website
Link to Vitex Pharmaceutical project
Vitex Pharmaceuticals branding

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Melbourne VIC 3000

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