1. Showcase the studio’s creativity and design skills
2. Be the best gift the recipients received that Christmas
3. Be useful, not just something to sit on a desk and be thrown out in January.
Christmas clichés are all too easy. Our challenge was to use some traditional Christmas icons, with a modern new twist. So even though some of the elements are classic festive icons (Santa hat, fairy lights), they’re presented in a surprising and fresh way.
Although this wrapping paper was primarily designed to be used at Christmas, we didn’t want it to have a lifespan of just a few weeks. Printing the reverse with a colourful yet non-Christmas pattern ensured it could be used for any occasion.