On your website, you’ll probably have a blog (for fancy-pants types, a ‘journal’). Google no longer penalises for duplicating content, so take advantage of it.

Assuming you regularly post to Linkedin, Instagram, Facebook or Tik Tok, you have content you’ve already written.

Hopefully you also have a way to see the results of those posts (reach, impressions, clicks and so forth). Nothing fancy, it can simply be an old-school spreadsheet.

When you have a spare half-hour, do this:

– Look through the spreadsheet
– Pick a post
– Tweak it as necessary eg. SEO, keywords
– Chuck it up on your website

This keeps content on your website changing regularly (extra points from Google). Plus, less looking at a blank page, trying to find inspiration for your next post.

Win-win!