Brand Guidelines are a recipe book
September 12, 2024
We all like spending money, but getting consumers interested in financial management is a little tricky.
Money Smart Week helps Australians become more financially savvy with money health checks, events and advice from leading financial advisors.
PR Agency Blue Chip Communications asked Brand By Name to help with a creative project to raise awareness of its client TAL’s involvement in the event and highlight that it’s how you spend your money that counts.
We helped produce an origami display made entirely of Australian currency that was displayed in the TAL Building in George Street, Sydney. The paper village captured the attention of passers-by and highlighted TAL’s sponsorship of Money Smart Week.
And despite the temptation on display there were no attempts to steal the origami to spend as counterfeit at the local pub!
Find out more about Smart Money Week: www.moneysmartweek.org.au
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