What’s a simple way to stand out in a crowded marketplace?
February 9, 2026
Maybe you’ve inherited a website and been asked to check your company owns the rights to the images used in the blog posts.
Nobody knows who first sourced them.
What do you do?
Here’s a tip: use Google Reverse Image Search
Go to this url: https://images.google.com
Click on the little camera icon. Then upload the image to Google, or paste in the URL. It searches through the internet for the same pixel combinations that make up that image and displays what it finds.
The search results list every single place the image has been used, and whether it’s an image from a stock library, or details of the original photographer.
Take a look at Google’s detailed instructions.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Email hello@brandbyname.com.au
or call +61 3 8658 7744
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St Kilda VIC 3182
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