President’s Dinner – an unchosen concept
July 29, 2025
Sometimes, a creative brief is deceptively simple.
Most often, this works when you have a good relationship with a client, and some insight into how they think.
I recently had the pleasure of working with Mark Bergin and the DRIVENxDESIGN team to develop a visual identity for the Design Exec Club – a global network of designers, thinkers and executives who share a unified passion for a better future.
1. I’d like it to look good on a sign
2. I like the Swiss (International) aesthetic
3. I want it to look AMAZING in black
Check out the Design Exec Club case study for more details.
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
Whilst we can’t claim to be experts, we know a thing or two about branding events. Here are 3 simple ideas to help you make your budget $$$ go far.
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