DRIVENxDESIGN’s programs award both the creator and the commissioner, something quite unusual in this category. For its club of thinkers, designers and executives, the identity needed to acknowledge the importance of a team built from different types of people. The creative brief was just three phrases. In Mark’s words, “I’d like it to look good on a sign. I like the Swiss (International) aesthetic. I want it to look AMAZING in black.”