Design is boring: the power of unexciting project
October 9, 2026
Getting to work with the team at DRIVENxDESIGN has been one of the highlights of the last few years.
If you’re a design-lover, then you might already know the DRIVENXDESIGN Award Programs. If not, you should take a look; these are is the largest network of design awards globally.
The original cover design was based on a blueprint version of the award trophy. The intention for each year is to build on this graphic element, looking at the trophy with fresh eyes and creating a new design for the award annual covers.
We’ve been working on the award annuals since 2018, steadily evolving the cover design. Now that we’ve finally printed a full set, it’s time to change them again…
A brand experience needs more than good design. It is a commitment to reducing every friction point between customer and client.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
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