In this interview between journalist Leigh Sales and Ben Crowe (Wimbledon winner Ash Barty’s Mindset coach), Ben hits you with more ah-ha moments than a Miss Marple dénouement.
Some gems that resonated:
👉 the difficulty of attaching your self-worth solely to achieving goals
👉 benefits of focusing on little things you can control
👉 extrinsic motivations that are sabotaging our perspective as humans
👉 a new acronym – FOPO (fear of other people’s opinions)
At 7 minutes, it’s well worth a viewing, especially over breakfast.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
© 2025 Brand by Name™
Subscribe to our monthly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.
