Here’s how. 
– Click on the Filters button and select Serif, Slab Serif or Sans Serif
– You’ll probably want to de-select Display, Handwriting, Monospace and Not text
– Scroll through the font results
– Pick one you like (make sure it has a few weights eg. Bold, Regular, Italic)
– Follow the instructions to download it
2. Install on your computer
Try it out on a few documents and presentations. Maybe even your website.
Looks good?
Use it on every single branded thing you produce.
Bingo.
You look original. Different. Not like everyone else. 
It’s that simple.
Pdf anything you send externally, otherwise it will change to the recipient’s default font.
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Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
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