Recycling is the new Repurposing
May 24, 2024
This one simple thing will set your brand apart from 99% of your competitors *
Here’s how. 
1. Go to Google Fonts
– Click on the Filters button and select Serif, Slab Serif or Sans Serif
– You’ll probably want to de-select Display, Handwriting, Monospace and Not text
– Scroll through the font results
– Pick one you like (make sure it has a few weights eg. Bold, Regular, Italic)
– Follow the instructions to download it
2. Install on your computer
Try it out on a few documents and presentations. Maybe even your website.
Looks good?
3. Then install it on your team’s computers
Use it on every single branded thing you produce.
Bingo.
You look original. Different. Not like everyone else. 
It’s that simple.
Bonus #bossmove
Pdf anything you send externally, otherwise it will change to the recipient’s default font.
* Totally made-up statistic
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