You might recognise the artist as Keith Haring.
On the left is his Unfinished Painting, created in 1989. The original artwork occupies only the top-left corner, leaving the rest blank, symbolising the loss caused by the HIV epidemic.
An X user used AI to ‘finish’ the artwork, because they were ‘sad’ it was unfinished.
Their version is on the right.
Our 2 cents?
Any decent designer or artist could have ‘finished’ that painting in the 35 years since 1989. And done a much better job, too. Compare the top-left with the bottom-right and you’ll see what we mean.
But, we didn’t.
Why not?
Because we respect the idea behind WHY it’s unfinished.
If AI makes a task quicker, that doesn’t mean it’s A. better or B. should be done at all…
When it comes to AI, just because you can, doesn’t mean you should.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
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