Put the end user in the driving seat.
Think about the last website you visited. Did you read the entire About page? 🙋
Or all the text when you bought tickets to a music gig? 🤔
That’s right, you didn’t.
Whatever you’re trying to communicate, it’s not about you.
It’s always about them.
You’re simply the passenger along for the ride.
Design for your end user.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Email hello@brandbyname.com.au
or call +61 3 8658 7744
105 Wellington St,
St Kilda VIC 3182
© 2025 Brand by Name™
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