Dollar sign emoji and Shrugging person emoji

If you’re asking how much branding costs, you might be asking the wrong question.


Why? You need a timeframe.

Let’s look at another example. 

You spend two hours cleaning outdoor teak chairs. You bought them 30 years ago, second-hand.

They’ve been kept outside, occasionally oiled, gathering spiders.

They’re still in excellent condition.

What do teak chairs have to do with branding?

Cost of chairs ÷ how many times you’ve used them = true cost


When you see the final figure on a quote, you should add ‘spread over 10 years’. An effective brand should last that long. 

Your branding costs $10,000?

That’s $1,000 per year 💰💰💰💰

$83/month 💰💰💰

$19/week 💰💰

< $3/day 💰

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