Why? You need a timeframe.

Let’s look at another example. 

You spend two hours cleaning outdoor teak chairs. You bought them 30 years ago, second-hand.

They’ve been kept outside, occasionally oiled, gathering spiders.

They’re still in excellent condition.

What do teak chairs have to do with branding?

Cost of chairs ÷ how many times you’ve used them = true cost

When you see the final figure on a quote, you should add ‘spread over 10 years’. An effective brand should last that long. 

Your branding costs $10,000?

That’s $1,000 per year 💰💰💰💰

$83/month 💰💰💰

$19/week 💰💰

< $3/day 💰