If you’re asking how much branding costs, you might be asking the wrong question.


Why? You need a timeframe.

Let’s look at another example. 

You spend two hours cleaning outdoor teak chairs. You bought them 30 years ago, second-hand.

They’ve been kept outside, occasionally oiled, gathering spiders.

They’re still in excellent condition.

What do teak chairs have to do with branding?

Cost of chairs ÷ how many times you’ve used them = true cost


When you see the final figure on a quote, you should add ‘spread over 10 years’. An effective brand should last that long. 

Your branding costs $10,000?

That’s $1,000 per year 💰💰💰💰

$83/month 💰💰💰

$19/week 💰💰

< $3/day 💰

Recent posts

ELMO’s 2024 HR Industry Benchmark Report

ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.

Artist Keith Haring with his Unfinished Painting

Keith Haring would not approve

Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.

Follow on Instagram

Connect on LinkedIn

Sign up to our newsletter

Email hello@brandbyname.com.au
or call +61 3 9015 4014

Level 35, 477 Collins Street
Melbourne VIC 3000

© 2021 Brand by Name™

Subscribe!

Subscribe to our quarterly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.

It’s short and sweet. Estimated reading time < 90 seconds…