Design is boring: the power of unexciting project
October 9, 2026
A brand experience needs more than good design. It is a commitment to reducing every friction point between customer and client.
We’ve tried out a few of the competitors, and we still feel that the Dropbox interface beats the others hands-down.
A little-known feature is the ability to automatically sync your photos to its cloud storage. If you’ve ever lost your phone and panicked that you didn’t backup, Dropbox will rescue you. After you’ve completed the initial setup, your phone’s photos are backed up, every time you plug in your phone, or are within WiFi range (depending on your setup).
A brand experience needs more than good design. It is a commitment to reducing every friction point between customer and client.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
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