Design is boring: the power of unexciting project
October 9, 2026
If you want people to open something you’ve mailed them, use this simple trick.
It’s our signature move. A version of Simone Biles’ double back layout with a half twist.
It’s so simple.
Use coloured envelopes. ❤️🧡💛💚💙💜🩷🩵
What’s inside a brightly-coloured envelope will usually be something fun. An invitation to a party. A gift certificate. A promo you might actually want to keep.
Bills, invoices, legal stuff – they arrive in envelopes that are white, grey or that weird mustard colour.
Planning an event? Spend a little extra $$$ and pick a colour that matches your brand, or the event décor.
Think about the last time you received something in the mail you *wanted* to open.
We’ll guess it was hand-addressed and it didn’t look like a bill.
Colour is powerful.
We have envelope suppliers on speed-dial. Book a call if you’re planning an event and need a kick-ass invitation.
A brand experience needs more than good design. It is a commitment to reducing every friction point between customer and client.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
Email hello@brandbyname.com.au
or call +61 3 8658 7744
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St Kilda VIC 3182
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