Brand Guidelines are a recipe book
September 12, 2024
President’s Dinner at State Library Victoria
One of the wonderful things about working with the Library is the trove of materials available to use as design inspiration, or reproduced in different ways.
In addition to the visual identity (featured on the invitation, menus, wine list, table numbers and place names pictured), we delivered additional brand elements for use at the event.
Illuminated paper lanterns decorated the long tables and featured imagery from the online exhibition ‘Beyond the Book’, with battery-operated tea lights placed inside to create soft lighting and highlight tiny details of the original lithographs.
Thinking outside the box = event collateral that’s not just menus and table cards.
Event photography by Francine Schaepper
Recent posts
Brand Guidelines are a recipe book
September 12, 2024
What’s the most important thing you need to know about Brand Guidelines? Would it surprise you to discover they’re like a recipe book?
Event collateral for the 2024 Redmond Barry Society Dinner at State Library Victoria
July 8, 2024
The Redmond Barry Society encourages supporters to consider leaving a gift in their Wills. A black tie event was held at the Library to celebrate the society and its donors.
Recycling is the new Repurposing
May 24, 2024
Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.
If I had one piece of advice for young designers, it’s this: Show. Don’t tell
April 29, 2024
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
Jeff is undressed
April 16, 2024
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark Report
March 25, 2024
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
