When you’re staring at a blank page and despairing about starting, we’ve got good news: you only need to fill half.
Here’s an easy formula for writing just the right number of words.
• Text is usually split into different sizes (headings, sub-headings), not just 9pt text.
• A designed page is likely to include images, diagrams or illustrations.
• There will probably be negative space around the text.
All of above elements make a page easier and more enticing to read. Ain’t nobody wants to read the ‘Great Wall of Text’.
Next time you’re writing to fit a space, try halving the word count first.
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
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It’s short and sweet. Estimated reading time < 90 seconds…