Recycling is the new Repurposing
May 24, 2024
If that sounds like a very long time, read on.
2 hours to collate what already exists, review out-of-date/missing/in need of information
2 hours to write the first draft (unless you’re a bonafide super-speedy copywriter)
Show up with the first draft to a 1-hour meeting with your boss
Your boss spends an hour correcting it, requests extra detail, suggests alterations
One hour for your rewrite. We’re up to 7 hours
You can guess the rest – it’ll be reviewed by others in your organisation, run past the Marketing, Legal and HR teams. Spell checked every time someone changes it.
2 + 2 + 1 + 1 + 1 + Marketing/Legal/HR/rewrites will easily crack the 8-hour mark. That’s for a typical single, 1,500-3,000-word blog page.
Factor that into your next website project.
Alternatively, hire a copywriter, with the know-how and experience to convey your brand’s tone-of-voice without resorting to extensive reliance on a thesaurus.
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Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.
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