Recycling is the new Repurposing
May 24, 2024
Question—How long does it take to write a page of content for a website?
Answer. Longer than you think!
As a general rule of thumb, we tell people it takes 8-10 hours, per page of content.
If that sounds like a very long time, read on.
Here’s the Maths.
2 hours to collate what already exists, review out-of-date/missing/in need of information
2 hours to write the first draft (unless you’re a bonafide super-speedy copywriter)
Show up with the first draft to a 1-hour meeting with your boss
Your boss spends an hour correcting it, requests extra detail, suggests alterations
One hour for your rewrite. We’re up to 7 hours
You can guess the rest – it’ll be reviewed by others in your organisation, run past the Marketing, Legal and HR teams. Spell checked every time someone changes it.
Et voila!
2 + 2 + 1 + 1 + 1 + Marketing/Legal/HR/rewrites will easily crack the 8-hour mark. That’s for a typical single, 1,500-3,000-word blog page.
Factor that into your next website project.
Alternatively, hire a copywriter, with the know-how and experience to convey your brand’s tone-of-voice without resorting to extensive reliance on a thesaurus.
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Recycling is the new Repurposing
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Remember when repurposing was *the* buzzword in your business networks? It’s exhausting just thinking about it. Here’s what to do instead.
If I had one piece of advice for young designers, it’s this: Show. Don’t tell
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Jeff is undressed
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I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
If you’re serious about creating your own brand photography, read this…
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Everyone talks about the importance of imagery, but how many businesses have any? There’s a load of good reasons why not (budget, time, a mammoth to-do list). This pdf summarises what you can do — even if you’re a business of one — and how to maximise even the crappiest, low-resolution images — until you have the chance to hire a good photographer.
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