If that sounds like a very long time, read on.
2 hours to collate what already exists, review out-of-date/missing/in need of information
2 hours to write the first draft (unless you’re a bonafide super-speedy copywriter)
Show up with the first draft to a 1-hour meeting with your boss
Your boss spends an hour correcting it, requests extra detail, suggests alterations
One hour for your rewrite. We’re up to 7 hours
You can guess the rest – it’ll be reviewed by others in your organisation, run past the Marketing, Legal and HR teams. Spell checked every time someone changes it.
2 + 2 + 1 + 1 + 1 + Marketing/Legal/HR/rewrites will easily crack the 8-hour mark. That’s for a typical single, 1,500-3,000-word blog page.
Factor that into your next website project.
Alternatively, hire a copywriter, with the know-how and experience to convey your brand’s tone-of-voice without resorting to extensive reliance on a thesaurus.
When a client asks for a change you think is going to look awful, you can try to talk them out of it. Sometimes, you end up sounding defensive, even if you’re not meaning to.
I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.
ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.
Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.
If you want people to open something you’ve mailed them, use this simple trick. It’s our signature move. And it’s so simple.
For the VIP event, we created invitations, menus, wine list, table numbers, place names and illuminated paper lanterns, which decorated the long tables.
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It’s short and sweet. Estimated reading time < 90 seconds…