Recycling is the new Repurposing
May 24, 2024
If that sounds like a very long time, read on.
2 hours to collate what already exists, review out-of-date/missing/in need of information
2 hours to write the first draft (unless you’re a bonafide super-speedy copywriter)
Show up with the first draft to a 1-hour meeting with your boss
Your boss spends an hour correcting it, requests extra detail, suggests alterations
One hour for your rewrite. We’re up to 7 hours
You can guess the rest – it’ll be reviewed by others in your organisation, run past the Marketing, Legal and HR teams. Spell checked every time someone changes it.
2 + 2 + 1 + 1 + 1 + Marketing/Legal/HR/rewrites will easily crack the 8-hour mark. That’s for a typical single, 1,500-3,000-word blog page.
Factor that into your next website project.
Alternatively, hire a copywriter, with the know-how and experience to convey your brand’s tone-of-voice without resorting to extensive reliance on a thesaurus.
A brand experience needs more than good design. It is a commitment to reducing every friction point between customer and client.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
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or call +61 3 8658 7744
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St Kilda VIC 3182
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