12 Weeks of (2018) Good News
April 18, 2019
A Yarra Trams initiative aimed to reduce energy use – particularly by turning off lights. But how to remind staff to switch off without nagging? Brand By Name suggested a powerful visual reminder.
We designed wall stickers printed with strategically placed glow-in-the-dark ink. The design allowed for various light switch configurations and the stickers were easy for staff to install. Take a look at what happens when the lights are turned off.
It worked a treat! The stickers help Yarra Trams encourage better energy usage across their entire network.
You don’t need to stick to the same old ways to produce material/message/something. Wall stickers can be an effective and clever way to communicate a message, and easily removable once they are no longer required.
A brand experience needs more than good design. It is a commitment to reducing every friction point between customer and client.
Way back in 2010, Brand By Name made branding irons. In Oregon USA, a (different) Brand By Name sold personalised irons for your favourite barbecued meal.
Lort Smith is the busiest animal hospital in Australia, seeing more than 25,000 animals each year for services ranging from vaccinations to orthopaedic surgery.
In corporate event branding, you’re often working with a company’s brand guidelines.
Have you ever heard ‘Change a logo by 10% and then you can legally use it’? We take a look at 2 examples involving Taylor Swift and Tabasco and explain why this is a myth.
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
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