A Yarra Trams initiative aimed to reduce energy use – particularly by turning off lights. But how to remind staff to switch off without nagging? Brand By Name suggested a powerful visual reminder.

Glow in the dark stickers: not just for the kids’ bedroom wall

We designed wall stickers printed with strategically placed glow-in-the-dark ink. The design allowed for various light switch configurations and the stickers were easy for staff to install. Take a look at what happens when the lights are turned off.

It worked a treat! The stickers help Yarra Trams encourage better energy usage across their entire network.

You don’t need to stick to the same old ways to produce material/message/something. Wall stickers can be an effective and clever way to communicate a message, and easily removable once they are no longer required.