Yarra Trams Energy Awareness campaign – Turn Off the Lights

A Yarra Trams initiative aimed to reduce energy use – particularly by turning off lights. But how to remind staff to switch off without nagging? Brand By Name suggested a powerful visual reminder.

Turn the Lights Off!

Glow in the dark stickers: not just for the kids’ bedroom wall

We designed wall stickers printed with strategically placed glow-in-the-dark ink. The design allowed for various light switch configurations and the stickers were easy for staff to install. Take a look at what happens when the lights are turned off.

Yarra Trams Energy Campaign - at Night

It worked a treat! The stickers help Yarra Trams encourage better energy usage across their entire network.

You don’t need to stick to the same old ways to produce material/message/something. Wall stickers can be an effective and clever way to communicate a message, and easily removable once they are no longer required.

Yarra Trams wall stickers - closeup

Full office

Stickers printed

Recent posts

Jeff is undressed

I’ve kept this magazine article since 1993, and now I know why. On the cover, Jeff Kennett (the Victorian Premier at the time) stood naked, addressing a crowd of people. My eyes were telling me one thing. My brain was telling me it couldn’t be true.

ELMO’s 2024 HR Industry Benchmark Report

ELMO’s 2024 HR Industry Benchmark report is live. The report surveyed HR professionals across Australia and New Zealand to uncover trends, challenges and opportunities for 2024.

Artist Keith Haring with his Unfinished Painting

Keith Haring would not approve

Compare the two artworks in this post. You might recognise the artist as Keith Haring. On the left is his Unfinished Painting, created in 1989.

Follow us on Instagram

Sign up to our newsletter

Email hello@brandbyname.com.au
or call +61 3 9015 4014

Level 35, 477 Collins Street
Melbourne VIC 3000

© 2021 Brand by Name™


Subscribe to our quarterly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.

It’s short and sweet. Estimated reading time < 90 seconds…