We asked 27 regular Aussies to name iconic Australian retail brands.
In the top 10 were Qantas, Telstra, Arnott’s, Billabong, Holden, Speedo, Penfolds, Akubra, Ugg, and Bonds.
A brand that no-one mentioned? Vegemite.
For a product that’s existed since 1923, we found that astonishing. We’re confident most Australians could pick a Vegemite jar out of a line-up (a.k.a. the supermarket shelf).
Let’s test that theory.
We asked people to:
— Tell us about the colours on a jar of Vegemite
— Describe the lettering
— Finally, we asked them to draw the logo from memory
— Without fail, 100% remembered the colours Yellow and Red
— 70% remembered Black
— 100% sketched the text as uppercase letters
— 60% remembered the diamond shape behind the text
If you judge a brand on how well a ‘person-on-the-street’ can recall individual elements, then you’ve got one hell of an iconic brand right there.
Let’s raise a slice of toast to the spread that could, and should, be regarded as one of the great Aussie brands (whether you like the taste or not).
Happy 100th birthday to Vegemite!
The newly-opened Cyril Callister museum in the small Victorian town of Beaufort commemorates the inventor of Vegemite.
This one simple thing can set your brand apart from 99% of your competitors
There’s much more to AI tech than just words. Take a look at Soundraw, Gigapixel, Poe, Dall-e, Midjourney, Lexica and Astria.
A recent episode of HBO’s Succession features a cringe-inducing scene for designers.
Whether you’re a fan of Parks and Recreation, a Marvel nerd or just someone who likes floating Elmos, here’s a few television/movie-related Zoom virtual backgrounds to brighten up your work calls.
Imagine this. You’ve been asked to draw a picture of your favourite plant. You sit down to draw the picture; but you don’t start, because there are 100 colours and you’re not sure which to use first.
Subscribe to our quarterly newsletter — Brand News — filled with Design tips, Creativity hacks, Brand news and Design-related goodness.
It’s short and sweet. Estimated reading time < 90 seconds…