In the beginning, it’s all sunshine and roses and possibilities, ie. the ‘research’ or ‘ideas’ phase of designing a logo.
After a while you learn more about the other person. In design terms, this is when you throw out ideas that aren’t working and resolve the final concepts.
Date a for a few years and move in together?
Translation : the client takes a look, there’s some back-and-forth with the chosen concept until you have a brand spanking new identity.
If you still like your logo after, say, five years, you’re in for the long haul. Get married. Buy a dog. Start a plant collection.
Happy Valentine’s Day all…
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It’s short and sweet. Estimated reading time < 90 seconds…