The outer shape encloses a 5-pointed star from the original brand identity. The inner shape represents the importance of the individual within the larger organisation.
This concept didn’t make the final cut, but the images are a good example of the craft that underpins a logomark (similar to an architect’s building plans).
Starting with the star, lozenge shapes were drawn around the points, then sliced and diced to create the final shape. Then a 5-pointed inner shape was created, and tiny dots were added to soften the sharp lines.
Next time you say ‘that’s so simple, I could have done that in 5 minutes’ … think about the time it took you to read this post, let alone how long the designer took to ensure the shapes, line work and dots were EXACTLY the right size, the lozenges were JUST the right width.
And don’t get us started about coming up with idea in the first place. That’s an entirely different (and much longer) post!
It’s that time of year when we start looking forward to the end of the working year, changes in the seasons, and celebrations over the New year…
Sometimes it can be hard to think of Christmas Cards (especially when the holiday season is months away). So we present a few ideas to get your creative minds sparking…
For the 2024 President’s Dinner event at State Library Victoria, we created two visual concepts.
This is the concept that didn’t make the cut, and we share some of the additional printing and finishing details.
We have 3 rules when designing merch / swag / promotional gifts: 1. Sustainable
2. Usable
3. Quality
Whatever the brief is, it’s exactly the same. Every project. Every time. Every design. It‘s just one word.
You never know where inspiration comes from : behind-the-scenes at a design project combining the vintage aesthetic of pre-1800 Japanese rare books, with a modern twist.
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St Kilda VIC 3182
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