— Brand identity (logo)
A Brand is who you are. It is the core value (or values) of your business, and a promise to consumers of what they should expect from you.
One of the key elements of a brand is a ‘brand identity’ or ‘logo’.
You could think of a logo as a shortcut to a brand’s story, history and place in the market. A well-designed logo packs a lot of information into a small space.
Here are a few of ours.